February Fonts and plans for March

So far I’ve managed to get 3 new fonts created for February!
I intend to get another 11 done before the month is out to hit my target of having 500 fonts total live! Then I’ll be running a big “500 fonts bundle” deal on my site and on Creative Fabrica throughout March. Hopefully everything pans out according to plan!

Check ’em out on Dafont!
https://www.dafont.com/darrell-flood.d4895

Commercial licenses on Creative Fabrica!
https://www.creativefabrica.com/designer/dadiomouse

Dubai Dubstep

From Beyond

Never Better

New Year, New Beginnings!

Wow, been a long time since I’ve posted here. Life seemed to get all tangled up there for quite some time. And let’s not even talk about 2020… lol! A few big changes on the horizon for me now. And big plans about to go into effect.

I’m going to be registering as a sole trader here in Japan.
And hopefully turning my font hobby into a proper, full-time business.

Fonts are going to remain the main focus, but I want to branch out into POD (Print On Demand) t-shirts/merch, and stock photos and possibly some other things ASAP. I’ve been signing up/setting up pages/stores on various POD sites and should hopefully get some of those live by March. I feel like I’ve been neglecting my main strength (art) and need to do more to get back to doing that, and making the most of it.

The overall goal this year is to make an above average, solid, stable, monthly income from just font licensing + POD. So, entirely passive/semi-passive income. With no contracting.

My goals for 2021 are:

1. Have over 500 fonts on dafont by March. (should be achieved soon, just 16 to go!)
2. Maintain a top 20 position on Dafont throughout the year (I wavered a lot last year, I need to ensure I have at least 1 new font “in the pipe” for every Dafont upload pass to make this happen. Being in that top 20 is just so important for visibility.)
3. Revamp all my font licenses and promo images for consistency (I’m going to set all my fonts to be a standard $20 USD for typical small scale commercial use. No more freebies. No more donationware. No more “pay what you likes”. Just $20 across the board. And add another tier on top for some of my more “complete” (full Euro/language support) fonts of $100 for big companies/large projects.)
4. Have at least my top 10 most popular fonts on sale on FontSpring. (Having added full Euro support and variants.) This is quite a time consuming process, but I am very curious to see what kind of money can be generated from FontSpring.
5. Revamp my site (this site) to include a proper, complete fonts section, and in particular, a “landing page” for Dafont redirects, where I will make it possible to make font license purchases directly from this site.
6. Make my POD sites/stores all live (Once I have enough content generated for them and all descriptions/promo images etc. complete. Hopefully this can happen by March.)
7. Add a POD section to this site with links out to my POD sales sites (once I make those live.) Again, hopefully by March.
8. Add all my POD content to the relevent sections on Creative Fabrica. (Because I am very curious to see what kind of extra money can be made there from patterns/designs etc.)
9. Break into the stock photography scene. Everything I’ve read indicates that this is a low yield (over saturated) area, but it seems to me that it might be possible to squeeze some small, extra, regular income from associated Ads etc. The thing that makes this attractive and worthwhile to me is that Photos require so little time to generate (vs everything else I’ll be doing.) So earning a little extra money for a little extra work makes sense to me – if I can pull it off. We will see.

So that’s the plan.
Hopefully I can see all this through. (And hopefully POD is all it’s hyped up to be and works well for me…) Always good to try new things and to get back into proper drawing/designing again either way!

I intend to get back to regular monthly updates on here too to let you know how it all goes and what worked and what didn’t work. Sharing whatever insights I can.

Now, time to get to it!

MONTHLY ROUND UP – DECEMBER

Well now, that month (and year) flew by! Hard to believe 2017 has just about come to a close! This month I created a handful of new fonts and managed to get them all pushed through the usual channels (Dafont, Fontspace and Creative Fabrcia). Mostly tho, I’ve been keeping a closer eye than usual on the numbers and traffic that result in font income. I have a few very specific ideas and goals for fonts (and general ad income) in the new year.

My achievements for 2017:
1. I have over 200 fonts on dafont (more than double last years total)
2. I managed to crack the top 10 authors on dafont (staying there requires more consistent font output – I’m closing out the year floating around the teens, currently 11)
3. I cracked the 20,000 daily downloads barrier on dafont (but only during one month, I have yet to maintain those kind of numbers, generally seeing around 10,000 daily)
4. I have over 50 fonts on Creative Fabrica (I like these guys and their monetization system, though my numbers have really tapered off now after the initial surge through Sep-Nov)

My targets for 2018 are:
1. Have over 500 fonts on dafont
2. Maintain a top 20 position throughout the year
3. Crack the “top 100 authors of all time” list (should happen sometime in Jan/Feb)
4. Revamp all my font licenses and promo images for consistency
5. Double my Adsense income
6. Finish and release “Cowgirls Vs Cthonimon”
7. Finish and release my “Voxel Series” of various small mobile games
8. Branch out into Stock Photo work (to bump up those Adsense numbers)

Here’s hoping I can achieve all that, and that 2018 is an even better year than 2017 was!
Merry Christmas and Happy New Year everyone!

MONTHLY ROUND UP – NOVEMBER

Wow. This month went by fast. Fonts have been ticking along steadily on all fronts. Creative Fabrica income has stabilized now. Looking at the big picture, it’s clear to me that Dafont is still king of the castle in terms of font visibilty, driving most traffic and sales.

I finally have over 200 fonts on Dafont, which was something I wanted to achieve before the year was out. Now that I have the numbers, going forward I’m going to put a heavier emphasis on quality. I want to nail down my sales method, and license terms too. Unify everything across all fonts. As part of this process I’m going to make minor improvements to older fonts, and give them each a standard set of promo images. I’ll work my way backwards, prioritizing my most popular fonts.

Japanese 3017

On the games side, there have been no games as such, but I was working with my friend Jack Oatley on his web based Java game creation software. That is coming along nicely now and has great potential. I’ve been providing UI feedback and icon design for that project during the month. More details on that next month.

ProjectBeanstalk Icons

Behance and those post-mortems are on the backburner as my situation and focus has changed over the month. Both will now be done in my spare time in the New Year.

MONTHLY ROUND UP – OCTOBER

During October, on the font side, it’s mostly been research, license changes, and reshuffling things to optimise income. I did manage to hit another milestone on Dafont – 5 Million total font downloads – which is nice. On the other hand, having not kept font production up, my position on the Dafont Authors charts has slipped. I am no longer in the top 10. Despite this, October was an even better month for font income than September – primarily due to sales through Creative Fabrica.

Most of my time this month has been spent on organising my portfolio. Having moved around so much, and been through so many computers/laptops/hard drives, gathering all that work into some kind of presentable format is a challenge. Going forward, I really want some kind of solid record of exactly what kind of projects I’ve been involved in, and what part I played in their creation.

I’ve started stripping out elements and breaking them up into categories over on my portfolio page on Behance here – Darrell Flood Behance – tho it’s still very much “WIP”, with a heavy focus on just fonts/logos/icons so far. There’s a whole lot more yet to go up. I’ve also started digging through old files in an attempt to better demonstrate some of my level design work, as many of the games I have been part of are no longer available, so these scattered files are the only hope of bringing any of that work to light.
Logo Design Behance

I plan to get a series of “post-mortems” up here, of some of the more important games, that outline the creative process, challenges, design choices etc. – and support those with whatever layouts and diagrams I can dig up – with an emphasis on mechanics and level design (as they were the areas I tended to be most involved in.) With any luck, I’ll start pushing those out at some point in November.

Other than that, I really feel the need to get back to Games. Fonts have been good to me. They give me a decent semi-passive income, and it’s amusing seeing them used on the likes of fidget spinners in knick-knack shops, but they don’t offer the same sense of satisfaction that creating a Game does. So, hopefully, I’ll have a chance to finally get back to some proper Game work next month.

MONTHLY ROUND UP – SEPTEMBER

September was a slow month across the board. I’ve had a lot of “life” type things distracting me. I got a handful of new fonts done, to keep my Dafont position, but nothing particularly standout. I did manage to make a start on a new series of decent fonts based around different countries, but I’m going to spend my time on those, and get them right. Not sure when I’ll get around to finalizing and releasing them.

Shifting from donations over to Creative Fabrica was definitely the right move for me. I’ve seen some nice numbers coming back from that. It ensured that September was my best month for font income to date. Tho the money is still far from a full wage, it’s good to see the effort I put into exploring new avenues with it bear fruit.

For September, my total font income breaks down roughly as follows:

1. Donations and Direct licensing (primarily through Dafont) – 30%
2. Adsense (primarily through Dafont) – 20%
3. Creative Fabrica – 50% (split between Referrals/Affiliates – 20% and Licence Sales – 30%)

So, you can see pretty clearly, that selling through Creative Fabrica has essentially doubled my usual font income. I intend to closely monitor the numbers and do what I can to improve upon them. Creative Fabrica currently has a font count of approx. 4000. I’d like to have at least 40 of my fonts up there, and from then on maintain at least a constant 1% of total font volume, for visibility purposes. I am also still investigating other selling sites/methods.

MONTHLY ROUND UP – AUGUST

CreativeFabrica
The biggest news this month is that I am changing my font licensing model. “Donationware” (coupled with Adsense income) has been working well enough for me, but I want to experiment with some other options to see if I can get that font income up higher. So, I am beginning to shift my font license purchases to a relatively new site – “Creative Fabrica“. Their system revolves around offering % cuts of monthly subscriptions, individual font “seats” (coming in at $10 a seat in my case), and affiliate sales cuts. I am trialling 20 of my most popular fonts to see how it all pans out. I am very interested to see how much of an impact this has on my font income.

Check those guys out here: https://www.creativefabrica.com/ref/74273/

Games wise, there has been nary a whisper (something that I really hope to rectify in September!) but on the font side, I’ve been busy. I released 20 fonts over the course of the month. I also spent some time improving some of my more popular fonts and their promo images, and submitting my fonts to yet another font site that offers Adsense income (that makes it 3 active Adsense sites now: Dafont, FontSpace and 1001FreeFonts.)

A few new milestones were cracked over on Dafont this month:
1. I now have over 150 fonts available.
2. I have managed to crack the Top 10 Font Authors.
3. I regularly had over 20,000 downloads a day throughout August.
4. I now have over 4 million total font downloads.

I’ve noticed that being in the top 10 on Dafont makes a big difference to my Adsense numbers, so I will be doing what I can to maintain that position.

MONTHLY ROUND UP – JULY

Been some pretty crazy major changes going on behind the scenes here. One of the biggest being my moving back to the UK! *gasp!* – more details on this next month after the dust has settled a bit.

Tho the move ate up quite a lot of time this month, I still managed to get 8 new fonts out the door. I’m getting into a groove now with the more “serious” (regular style) fonts, and have managed to streamline the creation process for those considerably. Check ’em out on my page over on dafont as always. Had some inspiration from Stranger Things and Game Of Thrones when putting together the promo images for some of these…

On the games side, all has been quiet for some time as far as new game dev is concerned. I plan to change that by getting back into Cowgirls and (hopefully) kicking off a few new small mobile games as well throughout August. Will be interesting seeing how that goes!

Ultrathins
Eighties Horror
Ironworks
Maximim-Impact
Wibble
Rosegarden
Blobtastics
Dragonlands

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